in 2019, extra gum launched extra refreshers that offered their fans a new shape, texture and flavor to fall in love with. we were tasked to connect with our fans on instagram through organic and paid media to introduce extra refreshers and build a following for the new product. armed with a small budget, kitchen converted into a photo studio and a canon dlsr, we produced 7 to 10 in-feed and 4 story posts per month, along with paid media assets to run throughout the year.