Quaker’s Bring Your Best Bowl was our answer to the question how can we show consumers the versatility of oatmeal. By challenging everyday people to bring their best bowls of oatmeal with unique flavors and ingredients, we increased sales while also gaining millions of impressions through TV, digital content, in-store displays and retailer support. We tripled our initial entry estimation and ended the promotion with over 500,000 entries nationwide.

Bring Your Best Bowl Homepage

BYBB homepage

In-Store Shelftalk

BYBB_Shelftalk

Tear Pad with Recipe

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In-Store DRT

BYBB 4 Shelf DRT

Retailer Advertorial

BYBB_Advertorial

Weekly Stir Content Videos

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Photos from New York Times Square Launch Event

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Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Quaker Bring Your Best Bowl Launch event ,New York, N.Y., Wednesday, January 13, 2016. (Stuart Ramson/AP Images for Quaker)

Creative Team:

Creative Director: Becky Beals

Associate Creative Director: Matt McCabe

Associate Creative Director: Amanda Martin

Jr. Art Director: Danielle Yuede (me)